Tips On Building Your List Of Email Subscribers
Email marketing is an effective way to build up your base of customers. However, you cannot just starting sending emails out to people without a plan. A poorly implemented email marketing program not only will not help you, but it may even cause you to look like a spammer and create a bad reputation for you. If you want some solid advice on how to properly plan for an execute a good email marketing program, study the suggestions in this article.
First, you need a group of customers to target. If you are operating an online store, you can start with the names of your existing customers. Send these customers an email to thank them. In your email, invite them to sign up for emails in order to get updates on special sales and promotions. Provide a link that will direct them to the sign-up form on your website. Emphasize how they will benefit from the periodic emails that you will send to them. Make this a double sign-up, meaning that when the customer submits his information, he will get a system-generated link which he will need to click on to confirm his subscription. This is ensure that the wish to subscribe is intentional and not accidental.
On your website, you should set up brief subscription forms on every page of your website. The form really only needs a couple of fields: the customer’s name and his email address. This very short form can be placed on the margin of every page. You never know when a site visitor will choose to sign up. Having the form right on the page will make it very easy for your visitor to subscribe. If he has to hunt around the website for a sign-up form, his initial interest may cool off and you would lose a potential subscriber.
As you compile your list of subscribers, make sure that each one of them explicitly gave you permission to send them email updates. Each one of them should have clicked on the subscription confirmation link. If you find a name on the list that did not confirm his subscription, be sure to remove his email from your subscription list.
Try not to send out a lot of emails really close together. It is best to set a regular schedule of when you would like to send your emails. Once a week is fairly frequent if you have a lot of new content that you want to write about. If you do not have enough fresh materials, once a month would be a better interval.
When you offer promotions through your emails, make them worthwhile. You want to show your email subscribers that these exceptional email specials are exclusive. This will motivate them to remain subscribers.
The tips in the article shows you how you can cultivate your list of subscribers. Encourage your current subscribers to refer their friends and family, and give them an incentive to do so. With some diligence and patience, you will have a list of loyal subscribers.