The Importance Of Image In Email Marketing
Most people receive tons of emails everyday. They only read a fraction of it. The rest usually ends up getting deleted and into the trash folder. If you want to implement an email marketing program, you need to give your emails an image that will impress your recipients. Professionalism and the right tone are very important. Read this article for some tips on how you can create the right image for your emails.
Consumers have become quite savvy when it comes to recognizing sales gimmicks. They are skeptical and they do not like high-pressure sales messages. A tone that implies “if you do not act now, you will regret it forever,” does not go well with the public. Messages like that will just end up in the trash folder. Therefore, avoid messages like that. Focus on the value and the benefits of product that you are promoting. Give examples of problems that it can solve. Allow the reader to decide for himself whether or not the product is right for him.
Your messages must be professional. The things you say must be honest. Avoid blatant exaggerations, and never make up statistics to quote. This is misleading and misrepresents what you are promoting. The way you present your message should be respectful to your audience. Your readers are intelligent people, so your message has to be intelligent. Present your message in clear language, without any vague ideas or double-talk.
A lot of businesses send out emails using an auto-generated emailer that uses a system email address that does not receive replies. This is not a good idea because a “one-way” email address is impersonal. Instead, use an email address that your recipients can actually reply to. Use your company name as the sender’s name. People respond better to emails that they feel were not sent by a robot.
It is very important that you offer your email subscribers the option to to opt out of receiving your emails. A lot of people do not like to sign up for emails because they fear that if they ever want to unsubscribe, it would be very difficult to do, and they would be stuck getting the emails virtually forever. To earn your readers’ trust, offer a simple, no risk method of unsubscribing.
Ask yourself what type of emails that you look forward to getting. Then, fashion your emails like that. If you like to get emails that offer helpful hints, perhaps you should create your own emails in that same fashion. If you like getting emails that announce special deals and discounts, then you should offer promotions as well and announce them in the emails. The bottom line is that your emails should be attractive enough to motivate people to open them.
It is not easy to impress your readers with a good email. Your average reader only spends a few seconds scanning the subject line of each email, so grabbing his attention is hard. However, it can be done. Just remember the suggestions in this article and apply them to your next email campaign. Then watch those responses come in.