Promoting Your Email Marketing Through Article Marketing
One of the greatest aspects about Internet business is that all brands of marketing cross paths in one form or another, and you can combine two or more marketing systems to create a much bigger audience. Mobile marketing, for example, ties directly in with social media marketing, and you can even use article marketing to promote your email marketing efforts. Here are some tips to help you accomplish this goal.
When you’re attempting to use article marketing to promote email marketing, you’re basically using articles to drive traffic back to your opt-in page. To this end, you need to make sure that your articles are very easy to understand. You shouldn’t confuse people and give them the runaround. Provide informative, professional content that entices clicks.
Niche marketing still applies with article marketing, email marketing, and with any other type of marketing. You cannot forget to cater specifically to the individuals more likely to sign up with your brand. Your audience expects to be catered to, so do the catering.
The way your articles are formatted also matters a great deal to readers. Text should be composed well, with headings, subheadings, and the strong points of your prose separated into bullet points or lists. This improves the readability of the content and will make it more popular.
When it comes to writing your content, you should focus on the paragraphs you’re writing. A lot of people believe the general rule to be four lines per paragraph. However, if you go over that, it isn’t the end of the world. What you should focus more on is congruency. You don’t want a big, thick paragraph followed by paragraphs made up of one or two lines. Keep your paragraphs roughly the same length.
It’s important that you’re very precise with the message you’re delivering. Your goal here is relatively simple. You want a way to promote the opt-in feature on your website, so that you can compile a mailing list to market to. The articles you’re writing for promotion need to succinctly get the message out there and give people a reason to click-through the link.
Because there are so many different ways to distribute articles online, a lot of marketers believe that they can hop from niche to niche and experience good results. However, you’re actually wasting your time and losing your target audience when you do this. Pick the niche you’re supposed to cater to and don’t lose sight of your goals.
Keywords can be your best friend when writing an article. When a person searches a particular term online, your content is what they’ll end up looking at if you can match your keywords to their search terms. But you can’t get carried away. Stick with a 2-3% density. Anything above that, search engines will punish you rather than promote you.
Using article marketing to build up a strong email list might seem like an extra, unnecessary step. But in today’s market that’s trending mobile, it’s important to develop strong, warm leads in a contact list for email marketing.