Email Marketing Around the Holidays: What You Need to Know
If you run an e-commerce business, the months of November and December are often an extremely busy time for you. Email marketing is a critical tool that can help you make the most of the holiday season for your business by increasing your sales. It is important, though, to plan out what you are going to do in advance. The following tips are a great way to begin.
Take another look at your database
Email databases aren’t good forever. Just before you get ready to do a big email campaign, like around the holidays, you should take a second look at the information that you have on file and clean things up a bit. Make sure that email addresses still work, and take people off of your list if they haven’t been a customer in a long time. While this might seem counterproductive, you will be more motivated to seek out new subscribers who will be more active customers if you take this step.
Consumers are ready to shop, and they are excited when they get offered a good deal. However, your business isn’t the only one trying to get sales. As a result, you want your email marketing messages to stand out from the crowd. Think of an offer that is unique or present a deal or a discount in an exciting way, one that makes people want to do business with you. This may seem difficult, but try putting yourself in the role of a consumer. What do you want? What would make you buy your product if you were on the fence? Your creativity may be what puts your sales over the top this year.
Learn from past successes and failures
Go back over your campaign from last year, if there was one. Take a look at the emails that you sent out and the promotions that you offered. What did your sales look like? Were you happy with the outcome of your efforts? This information can give you some clues as to how to proceed this year as well. Also, don’t shy away from examining the things that did not work. The only way you will get better is by learning from past mistakes.
Keep the spirit of the holidays alive
Don’t get so caught up in business that you forget the “reason for the season.” If you make everything solely about sales, you will likely turn people off. Make sure you let your customers know that you are thankful for their business. Send out a fun email filled with interesting facts about the holidays or include a little contest to keep things light-hearted. Taking this approach is sure to leave a good impression on your subscribers.
Email marketing is important all year long, but it is especially critical during the holiday season. When done right, your campaign can bring in a lot of sales for your business. Take the tips included in this article and run with them; you are sure to be pleased with the results if you do.